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The Coke Zero 400 powered by Coca-Cola is an annual Monster Energy NASCAR Cup Series stock car race at Daytona International Speedway. First held in 1959, the event consists of 160 laps, 400-mile (640 km), and is the second of two major stock car events held at Daytona on the Monster Energy NASCAR Cup Series circuit, the other being the Daytona 500. Since its inception, it has been traditionally held on or around United States’ Independence Day. Since 1988, the race has been scheduled for the first Saturday of July closest to July 4. In 1998, it became the first restrictor plate and Daytona race to be held at night.[1][2]
A ten-year contract, starting in 2008, between Atlanta-based Coca-Cola and International Speedway Corporation (ISC), made Coke the official soft drink, official sparkling beverage and official water for ten of ISC’s operated motorsports facilities and the Daytona 500. The company replaced Pepsi-Cola, a 19-year race sponsorship, to showcase Coke Zero as the race’s title brand through 2018, continuing the trend for race naming rights that elicit scorn and mocking by fans.[3]
The event is recently known for its close finishes, posting a (.154 ds) margin of victory in its last 21 races including the T-4th closest margin of victory in NASCAR Cup Series history at (.005 ms); high speed high-density crashes under the lights, and a broad display of fireworks during post-race celebrations.
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